Project Details
A heritage canvas tote brand came to us wanting to look as durable and considered as its products. We led the project from positioning through to the finished collection, defining a confident wordmark, a natural-fiber palette, and photography that puts the bag to work in real settings.
Our Task
Rebuild the brand around everyday utility, then carry that voice across labels, hang tags, and screen-printed artwork so every touchpoint feels like part of the same well-made object.
Additional Info
We supplied a print-ready artwork pack with placement guides for one-color and two-color runs, keeping the line affordable to produce at small batch sizes.
The refreshed identity gave the brand a clearer shelf story and helped it land its first wholesale stockists within the launch season.
